New Balance announced a new collab with L.A. lifestyle brand Bricks & Wood. Introduced at All-Star Weekend, new colorways are ...

New Balance athlete and star guard Zach LaVine said, "I'm super excited for the latest update in the Fresh Foam BB franchise. The NB team always crushes it with innovation and style, and the Fresh ...

Cooper Flagg founds himself in a tricky situation as the Duke Blue Devils star wears Nike shows to his recent basketball game ...

Fresh off of a stellar showing at NBA All-Star Weekend, New Balance Hoops is back with another exciting launch timed for the heart of basketball season. On Monday morning, New Balance unveiled ...

Shohei Ohtani's first New Balance colorway releases in Japan. Check our Sneakers news for more upcoming releases and breaking ...

Cooper Flagg has one of the more unique NIL situations in college sports having signed a sneaker deal with New Balance but having to play in Nike's while at Duke. We don't often see an athlete to ...

Cooper Flagg is the highest-earning college basketball player with an NIL valuation of $4.8 million. See the different NIL deals and net worth of the Duke star freshman.

While Coco Gauff's custom New Balance match kit at the Australian Open pays homage to one of her favorite hobbies, the latest iteration of Gauff's signature shoe, the Coco CG2, is a nod to one of ...