How the NFL is working to gain women fans

The NFL was working to broaden its female fanbase – even before Taylor Swift - A September poll by Ipsos found that 41% of ...
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Taylor Swift Brought More Women to Football. Now, the NFL and Advertisers Plan to Make Them Forever Fans

There's no denying that Taylor Swift has changed the face of football - or its fandom at least. Ever since the pop megastar appeared at a Kansas City Chiefs game in September 2023 to root on her new ...