Thanks to AI, marketers are using more tools than ever, and more are homegrown, according to the 2025 State of Your Stack Survey, a collaboration between MarTech, Chiefmartec.com and MarketingOps.com.

Barbara Puszkiewicz-Cimino is a digital marketing and MarTech strategist with a passion for leveraging technology to drive business growth. Let’s face it: Marketing in today’s world, the one that ...

It’s common for organizations of any size and industry to build up a marketing tech (martech) stack that exceeds their actual needs. Organizational silos, turnover, the need for speed to market and ...

You’re competing against national brands with million-dollar marketing budgets. The advice you keep hearing? “Use the same tools they use.” You sign up for tools built for enterprise operations — and ...

Composable systems require governance. Modular martech stacks offer flexibility but only succeed when built on strict naming, integration and data standards. AI demands clean data. Even advanced tools ...

COLUMBIA, Md.--(BUSINESS WIRE)--Altairzen, the MarTech Service Provider (MSPs) company, is introducing a new framework for updating and managing marketing operations for businesses around the world.

Global businesses are forecast to spend $160 billion on marketing technology — or martech — this year, and roughly $215 billion by 2027, McKinsey estimates. So it must be helping these companies make ...

It's a scenario CMOs know all too well: After investing tens of thousands or even millions into martech tools—often locking into long-term platform deals—you expected a revolution in efficiency and ...

The long-standing tug-of-war between marketing and IT for control over the MarTech stack has reached a pivotal moment. As businesses increasingly focus on creating hyper-personalised digital ...

Many companies treat martech implementation like crossing a finish line. The project launches, everyone claps, champagne corks pop, and then the system slowly decays into chaos. Six months later, ...