Improve Microsoft Advertising performance with stronger AI signals, measurement, creative, and campaign structure.

Google Search and YouTube and Meta's Instagram experienced slower ad-spend growth in Q2 2026 in the U.S. vs. a year ago, while Meta's Facebook rebounded from a relatively weak start to the year ...

Microsoft launched new generative AI tools for retail media. The tools allow easy banner ad creation and optimization. Microsoft is integrating in-store ads with online retail media. Microsoft unveils ...

Microsoft is reviewing different ways to implement conversational AI within the Microsoft advertising platform, Kya Sainsbury-Carter, corporate vice president of Microsoft advertising, told Greg Finn ...

Twitter is being removed from yet another big B2B platform. And this time it's one of the biggest companies in the tech industry. Microsoft is going to drop Twitter from its Microsoft Advertising plan ...

New Compare & Decide Ads are designed to optimize user engagement on Bing Chat. Snapchat My AI and Axel Springer are the first Ads for Chat API partners. Copilot for Microsoft Advertising aims to ...

Microsoft Advertising is rebranding its products, strategy and services, combining and renaming the technology from its recent acquisitions of Xandr and PromoteIQ, and changing some of the processes ...

Microsoft Advertising has announced an unlikely partnership with Baidu Global, the international artificial intelligence (AI) business sector under China’s Baidu brand. Baidu Global will use Microsoft ...

Microsoft emailed advertisers notifying them that Microsoft Advertising will update UTM auto-tagging beginning on September 2, 2026. Microsoft added that no action is required on your part, as the ...

Microsoft’s purchase of Xandr from AT&T in late 2021 might have looked like an embrace of third-party ad tech. But while parts of the Xandr tech are considered valuable by Microsoft, the future of ...