French DJ and producer Damien Roussel aka The Mekanism talks us through ten sun kissed house records as he releases a new EP on Birds Of Mind's MINDGAME Records French innovator The Mekanism links ...

The need to break down the barrier between brand and performance marketing has changed the shape of agencies, with a traditional creative focus more frequently complemented by data-oriented work that ...

Marketing M&A may be set to cool with the creeping economic downturn, but a few noteworthy deals have gotten in under the wire. Last month, ad agency Mekanism was snapped up by Plus Company, a ...

The ad agency was founded in 2003 and quickly grew across the United States, with offices in San Francisco, New York, Chicago and Seattle, before being acquired by Plus Company just a few months ago.

It's rare to see two completely unrelated ad campaigns — much less two efforts by the same agency — stir up contentious debate on social media in one month. Mekanism, a San Francisco agency, was ...

The Publicis Conseil project involved adjusting the language of AXA’s home insurance policies to protect victims of domestic violence. Mekanism has been acquired by Plus Company, a private ...

The ad agency Mekanism sold one year ago to the Canadian holding company Plus Company, which is backed by the private equity firm CVC Capital Partners. Mekanism cofounder and CEO Jason Harris spoke ...

Mekanism was named ‘Independent Agency of the Year’ (+150 employees) at the at The Drum Awards for Agency Business in 2021. Here, the agency explains the year’s biggest achievements, including ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 ...

Independent advertising agency Mekanism has been acquired by Plus Company, a private equity-backed marketing holding company based in Quebec. Plus Company, which has additional offices in Europe, the ...

Amtrak has positioned NextGen Acela as a luxe train experience. “The Build,” its new campaign by Mekanism, illustrates the speed and amenities of the service, as well as the brand's commitment to a ...

The case describes how Mekanism developed the 1.0 campaign’s creative strategy, media budget allocation, influencer marketing efforts, and brand merchandising. At the conclusion of the case, the TWG ...