Mecca is a marketing machine that captured Australian women, but has it peaked? A rebellion among some once loyal customers suggest yes while others say it’s a brand worthy of devotion. For Jill Clark ...

Along with the first chapter, 21st Century Girl, has come a number of limited-edition Time Capsule Sets, complete with products that have defined the period, in keepsake tins. Most of them are within ...

Mecca’s $1bn empire under pressure as beauty influencers fall out of love with retailer Mecca is a marketing machine that captured Australian women, but has it peaked? A rebellion among some once ...

Has Mecca peaked? Perhaps. The company has an extremely loyal customer base. Magic Circle members spend more than $10,000 annually, a secretive fifth-tier of its Beauty Loop scheme that incentivises ...