Performance Max now supports built-in A/B testing for creative assets, giving advertisers a clearer way to measure and ...

AI Max for Search is globally available in beta. One-click experiments are built into campaign creation. Text guidelines are planned for fall and will apply to AI Max and Performance Max. Google’s AI ...

Google’s Campaign Mix Experiments beta lets advertisers test multiple campaign types and budgets together to find what works best.

Google has been layering AI into Search campaigns for years through features like Smart Bidding, Responsive Search Ads, and Performance Max. In May 2025, it announced the next step: AI Max. The ...

With AI Max for Search now widely available in beta, advertisers are debating everything from performance comparisons to how it plays with existing keyword structures. Google Ads Liaison, Ginny Marvin ...