Without customers, there is no business! Managing Customers for Growth (MCG) focuses on how firms design and implement customer management activities to achieve sustainable customer growth. The course ...

The top-ranked consultants who not only survive but are thriving in the current demanding business world work with desire and dedicate themselves to understanding the client, the business segments, ...

One of the key drivers for a contracting or home services business is the reputation it builds in the market. If a brand can remain consistent in the service it provides and the way it treats ...

Would it surprise you even the slightest bit if I told you that customers will overwhelmingly pay more money for great customer service? In fact, most say they will pay up to 13 percent more and when ...

Let’s talk about trust. In a world where customers are constantly bombarded with choices, building trust and connection is a differentiator that often can make or break your business. People want to ...

The ability to communicate, sell, realize and expand the value your offering delivers to prospects and clients has become the basis of differentiation and competitive advantage in B2B. Why? Selling ...

Abbott and Alderson first introduced the concept of customer experience in the 1950s, and since then, many numerous models, articles and numerous scientific titles have been published. Creating a ...

Brands chasing growth through new segments often alienate their most loyal customers. Here’s how to manage segment conflict before it breaks your brand. Segment conflicts matter. Customer segments ...

Customer relationship management (CRM) programs for small businesses abound these days, but few as affordable and flexible as QuickBooks Customer Manager from Intuit. The $80 program combines ...