Ozempic reunites Mac vs PC actors for new ads. The problem: diabetes drugs can't build social identity the way computers did for Apple.

Ozempic-maker Novo Nordisk turned to the actors from Apple’s 2000s “Get a Mac” ads to differentiate its GLP-1 medication amid a rising sea of competitors. On January 20, the Danish pharmaceutical ...

In a twist on the “I’m a Mac” ads, this sticker shows a PC playing solitaire while waiting for the Mac to load a witty retort. Or maybe the PC just froze. The 4″ x 2.75″ sticker costs $1.50 and, ...

Twenty years ago, Apple debuted one of its more iconic ads when it introduced actors Justin Long and comedian John Hodgman as "a Mac" and "a PC." While Long was the trendy, fresh Mac, Hodgman was an ...

It’s now 15 years since the last of Apple’s award-winning “I’m a Mac/I’m a PC” ads, but rival companies still believe it’s clever to use the Mac actor to try to sell rival products. The original Apple ...

Innovation is the crux of a successful direct marketing campaign. With hordes of marketers trying to reach the same consumers, it takes something special to get noticed. Apple is used to getting ...