Pharrell Williams has set the fashion world abuzz with a teaser for the Louis Vuitton ButterSoft sneakers—arguably the most hyped drop of Fall/Winter 2025.

Pharrell, a long-time leader in Hip-hop fashion culture, is entering his third year as Louis Vuitton's  Men's creative director and is kicking things off in a big way.

Standout bags included the Speedy which appeared in yuzu yellow, sencha green, and sakura pink. Additionally, the Speedy appeared in an indigo blue edition dyed according to Japanese tradition, and a golden edition with a white monogram was created to evoke kinsugi pottery.

Pharrell Williams took his Louis Vuitton men's footwear to a new dimension for fall/winter 2025. Indeed, the French brand's men's creative director used an oversized volume to make a new shoe statement this season – most notably with the new LV ButterSoft sneaker.

The footwear from Pharrelll Williams’ tenure as Louis Vuitton’s men’s creative director thus far has largely been homages to icons; monogram-plastered Timberlands, luxe soccer sneakers and material updates to Virgil Abloh’s LV Trainer have been highlights.

On Tuesday evening of Paris Fashion Week, the menswear set made the now-traditional pilgrimage from Auralee’s temple of elegance and grace to the Louis Vuitton Men’s show. The

Pharrell Williams reacts to the Louis Vuitton Fall-Winter 2025-2026 collection, presented in Paris on Jan. 21, 2025.