Toni Notarangeli thought she’d misheard when her 8-year-old son Angelo begged her for a toy he just had to have: a plastic loom that helps kids weave colorful rubber band bracelets. Angelo likes to ...

Forbes contributors publish independent expert analyses and insights. I write about global education, game-based learning, kids, & culture. Rainbow Loom is not just a craft set. It may also be a ...

CASSELTON, N.D. - Lauren Oberholtzer's fingers fly as she methodically weaves an intricate pattern out of colorful rubber bands. Within minutes the Casselton 10-year-old has created a fun, stretchy ...

WE’VE had our fair share of primary school age crazes in our house, from Silly Bandz to Moshi Monsters figures. Now the kids have gone loopy for loom bands – the new must-have toy. These are tiny ...