LA CROSSE (WKBT) -- Wisconsin's Department of Tourism announced Tuesday that the state's tourism industry reached a new high in 2024. In 2024, tourism generated a historic $25.8 billion in total ...

LA CROSSE, Wis. (WEAU) - Wisconsin’s Department of Tourism says in 2023, La Crosse County broke personal records with $307 million in direct visitor spending. The county also reached just over $500 ...

LA CROSSE, Wis. (WEAU) - The La Crosse Sport Show is preparing for its 47th annual event at the La Crosse Center. Campers and boats are being put into place and vendors are putting the finishing ...

Approximately 1,000 members of Wisconsin’s tourism industry will convene at the La Crosse Center for the annual Wisconsin Governor’s Conference on Tourism, March 15-17. Gov. Scott Walker, along with ...

Organizers gathered at the fest grounds alongside members representing more than 60 organizations that provided volunteers to ...

Tourism spending in La Crosse County decreased 2.1 percent in 2004, but there were gains in five of eight area counties, according to new estimates released by the Wisconsin Department of Tourism.

LA CROSSE (WKBT) -- Some La Crosse area ski and snowboard teams are celebrating top performances at this year's State High School championships on Monday. The event kicked off on Sunday. The ...