The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

LEGO announced it will launch a line of new Star Wars kits that include its new Smart Brick, a special piece that brings tech ...

AI anxiety has already become cultural currency in 2026, with brands like Equinox portraying humanity as a luxury. But while ...

The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...

LEGO introduces revolutionary screen-free SMART Play technology at CES 2026, bringing interactive sounds and lights to ...

After it floored many of us at CES 2026, the question now is where to buy Lego Smart Play. The all-singing, all-dancing tech ...

Sliwinski says Lego wanted to move past the two dominant narratives around AI and children. One frames AI as an unstoppable force that will render kids obsolete before adulthood. The other calls for ...

Benson also confirmed that the new initiative contains no artificial intelligence at all, as well as no camera.

LEGO Reveals the Smart Brick, a Technology-Packed Toy Piece Dubbed 'The Next Exciting Chapter' for the Company's Future, ...