“Becoming a digital consumer goods company is our ambition,” says Atul Bhardwaj, Chief Digital and Technology Officer of The Lego Group, in a not entirely predictable statement statement — coming from ...

As one of millions of adults who grew up building Lego, the company’s digital adventures distort my childhood memories. Yet my screaming inner infant can’t derail the transition. Our beloved bricks ...

On the heels of success with "The Lego Movie," the Danish toy company is giving kids a chance to put their own blocks on the screen, with a new product line that copies their creations into phone and ...

The LEGO Group has opened a new office in Copenhagen for up to 400 employees who will be focused on developing the toy brand’s long-term digital ambitions. The Denmark-based brand is already in the ...

In recent years Lego has made strides to try and mitigate the impact of its plastic brick empire on the planet, from attempts at making its bricks more environmentally friendly, to slowly bringing in ...

Lego has revealed a new line of play kits which are designed to combine its traditional brick-building and app-based gaming. The new Lego Fusion range will allow children to photograph their physical ...

To learn more about the CNBC CFO Council, visit cnbccouncils.com/cfo Classic brick-building toymaker Lego, which has undergone somewhat of a renaissance in recent ...

Mike McNally is Brand Relations Director at LEGO Systems. LEGO Systems Inc. is the Americas (North America and Latin America) division of The LEGO Group, a privately-held firm based in Billund, ...