Kim Kardashian is making perfect use of her time in Korea. The reality TV star recently shared an Instagram update from her trip to the country with friends. Her photo carousel featured the ...

APEC 2025] APEC events-soft power GYEONGJU, South Korea, Oct. 28 (Yonhap) -- This week's Asia-Pacific Economic Cooperation ...

Double cleansing, toners, serums, masks, eye creams — and that’s just the half of it. While 10-step skin care regimens have become a mainstay of Korean beauty trends popularized in the U.S., ...

Dr. Althea is one of those IYKYK brands that deserve far more hype. Its hero product, the Relief Cream, is the ideal ...

Following the last two weeks of historical deep dive into the beauty trends of the Silla and Goryeo dynasties, Asia Society Korea presents to you The History of Korean Beauty: Joseon Dynasty as a part ...

Customers have booked out South Korean cosmetics giant AmorePacific’s new artificial intelligence (AI) beauty lab, where robots custom mix face products and the latest technology recommends the most ...

The popularity and prevalence of the K-beauty industry and skin care products has been mainstream in the US for years, and the buzz around Korean beauty isn’t getting any quieter. Whether it’s a viral ...

Listen to more stories on the Noa app. When Korean skin care arrived in the United States several years ago, it became the stuff of legend among beauty enthusiasts. They raved about the sunscreen from ...