Kendrick Lamar has brought back flared jeans and varsity jackets this winter with a vengeance after his Super Bowl LIX Halftime performance.

Kendrick Lamar’s bootcut Celine jeans were arguably the star of his Super Bowl half-time performance. It’s not just Lamar, though: bootcut jeans were seen across a few runway shows for fall 2025 and spring 2025, including at Louis Vuitton (creative director Pharrell Williams himself is a bootcut aficionado) and Amiri. Will men start buying in?

This year’s Super Bowl halftime show was hardly a fashion extravaganza, with headliner Kendrick Lamar keeping things simple in a backwards cap and motorbike-style varsity jacket, which he kept on throughout. And without the costume-change roulette we’ve come to expect of halftime shows, the internet fixated on one item in particular: his jeans.