KFC Thailand recently stirred controversy after posting on social media about its fried chicken incense sticks for Lunar New Year. Last week, KFC Thailand reportedly shared a video about the product ...

The international chicken restaurant may be feeling a little sheepish after a tweet went out on their corporate Twitter account making light of yesterday's earthquake by telling people to pick up some ...

Restaurants Development Company is exploring the sale of its KFC franchise business in Thailand, valued at roughly $300 million, as revenue rebounds with a recovery in Southeast Asia's second-largest ...

Anyone in the quick-service restaurant (QSR) industry knows the term ‘quick’ is a misnomer. Sure, the delivery is fast, but behind the scenes, there is a meticulous strategy of pricing, adaptation, ...

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KFC Thailand has teamed up with Butterbear to introduce the idol of the year. Nong Noey, the "Daughter Of KFC Thailand", is the newest collaboration between KFC Thailand and one of the country's ...

KFC, the fast-food chain, used two music videos with a message that resonated with its Thai Generation Y target and its own brand essence to improve its brand scores. KFC, the fast-food chain, used ...

The collaboration, which coincides with Thailand's national Songkran holiday, will see the artist's iconic pop art adorn the brand's iconic bucket, in addition to street art and AR-enabled ...

Thai Beverage PCL (Y92.SG) has agreed to buy the KFC outlets in Thailand from Yum Restaurants International (Thailand) Co. for an initial consideration of 11.3 billion Thai baht ($339.6 million).

KFC Thailand has apologised for a post on its Facebook page urging Thais to hurry home and monitor earthquake news with a promotional bucket of chicken as tsunami fears gripped the nation. While ...