The next time you visit JCPenney, you might notice some changes in its options for plus-sized shoppers: The department store announced this week that it is introducing its first in-house plus-size ...

Ashley Graham, plus-size supermodel, entrepreneur, and currently starring as the murderess Roxie Hart in “Chicago” on Broadway, has a new gig — a three-year partnership with JCPenney on a plus-size ...

JCPenney has partnered with plus-size supermodel and entrepreneur Ashley Graham to create a namesake collection for full-figured women that is scheduled to launch this fall. The retailer has ...

Circle Moment for the Fashion Industry The retail world is buzzing with excitement as JCPenney announced today that it has tapped multi-hyphenated supermodel and entrepreneur Ashley Graham to create ...

Don’t hide your curves — show them off. That’s the message of the Ashley Graham Only at JCPenney plus-size collection launching Thursday at 325 JCPenney stores and on jcp.com. It’s a three-year ...

To launch its new plus-size clothing line designed by Project Runway winner Ashley Nell Tipton, JCPenney rolled out a new ad campaign focused on body positivity. The video for #HereIAm includes ...

JCPenney is upgrading its body positivity game with an amazing new brand campaign for its plus-size clothing line, "Here I Am." The campaign features style blogger and designer Gabi Fresh, writer Jes ...

JCPenney is trying to grow its share of the $17.5 billion plus-size apparel market with a new clothing line targeting curvy millennials. The new line, called Boutique+, will be JCPenney's first line ...

JCPenney has just made our week by publishing a totally awesome, beautiful and inspiring ad campaign for their new plus-size range. The video utilises the power of the body image movement and curvy ...

When brands promote body positivity, the end result doesn't always seem to further awareness for fat activism or self-love. Instead, it can sometimes feel like a sales tactic above all else.