In case you've never heard of the seven-year itch or it's 2.0 version, here's an example: "When we were dating and first married before we had children, my wife respected me, thought I was smart and ...
Dr. Gil Yosipovitch is a leading scientist in the field of itch. He says he hopes to gain more respect for the debilitating power of chronic itch — and to get more doctors on the search for a cure.