Is the open internet in trouble? Open programmatic ad spend has only grown 3% since 2021, according to equity research firm Wolfe Research. Walled gardens have grown 10% in the same time frame. This ...
Internet ad revenues surged to a landmark $20.1 billion, according to a just-released IAB Internet Advertising Revenue Report prepared by the New Media Group of PwC US. This is an 18% increase over ...
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