"I've lost 40 pounds. I've gone from a waist 37 to a waist 34. The AbEnergizer and AbEnergizer system have changed my life." These words were among many from a 30 minute infomercial for the ...

In its latest effort to woo Latino voters, the Republican Party is taking to the Spanish-language airwaves with a 30-minute infomercial set to run in six cities nationwide, including Fresno. The ...

Alvin M. Eicoff, a Chicago advertising executive who pioneered late-night television commercials that demonstrated products and urged viewers to rush to the phone to order them--a model for modern ...

Before “influencer” was a job title reserved for the likes of social media personalities marketing different products to folks scrolling aimlessly at home, infomercials existed to turn us into suckers ...