unr.edu

Hard-to-pronounce product names pose hurdle for consumers

Whether they’re shopping for golf balls or considering a dog for adoption from an animal shelter, consumers prefer easy-to-pronounce names. A University of Nevada, Reno researcher says consumers feel ...
The York Dispatch

'What a bunch of bologna': The debate over Lebanon's signature meat product

Lebanon bologna, a Pennsylvania Dutch specialty, has a unique local pronunciation, "buh-LOW-nuh," distinct from the common "baloney." This pronunciation is specific to the Lebanon County area and is a ...
unr.edu

Hard-to-pronounce product names pose hurdle for consumers

Whether they’re shopping for golf balls or considering a dog for adoption from an animal shelter, consumers prefer easy-to-pronounce names. A University of Nevada, Reno researcher says consumers feel ...