Every game is the result of thousands of choices. Some of these choices are creative, some technical, and some concern the ...

Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

DeepMind, Google’s AI research lab, announced Genie 3 last August, showing off an AI system capable of generating interactive ...

The best video games carry a feeling of immersion, as though players are being actively transported into the world of the game. Virtual reality takes that immersion to the next level. Players truly ...

Although virtual reality is not a new technology and has been around for decades, VR as we know it (i.e. Quest headsets and the metaverse) is still relatively new and continually developing. The VR ...