A car company's badge is one of the most important decisions it'll make. Manufacturers like Audi, with its four rings, or Mercedes, have kept their badge designs for decades as a point of tradition ...

In a giant parking lot, few emblems hit harder than Ford's blue oval. It's more than a badge bolted to the grille of a Fusion — it really is rolling Americana. A piece of industrial propaganda with a ...

From its very first model, the McLaren M1A, to one of its latest releases, the McLaren 750S, McLaren has evolved significantly over the course of more than 60 years as a car brand. Over this time, the ...

As organizations and companies change throughout history, the need or urge to change up logos and advertising info seems to be inherent. Japanese automaker Honda is no stranger to these changes, ...

Bentley has revised its emblem for only the fifth time in its 106-year history. Bentley on Tuesday unveiled a revised version of its “Winged B” emblem. Only the fifth such redesign since Bentley’s ...