Researchers from the University of Virginia and Crimson Capital published a new paper in the Journal of Marketing that examines information channel usage patterns across customer journeys. The study, ...

Hedonic pricing models decompose wine prices into the value of constituent attributes, recognising that each bottle embodies a bundle of quality signals and characteristics. Intrinsic factors include ...

If you tend to do other things or get distracted while eating dinner, you may be running the risk of over-consuming everyday pleasures later, possibly because the distraction caused you to enjoy ...