H&M must raise the bar to counter fierce fast-fashion competition, says CEO
H&M cannot win on price alone and must make its clothes more trendy and of higher-quality in the fiercely competitive fast-fashion sector, its CEO Daniel Erver told Reuters.
Shares of fashion giant H&M drop 5% as fourth-quarter sales miss estimates but full-year profit beats
H&M on Thursday reported a slightly better-than-expected uptick in operating profit, although sales missed forecasts in the fourth quarter.
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H&M Strategies for a Fashionable Turnaround
H&M's fourth-quarter sales fell short expectations, partly due to a late Black Friday. CEO Daniel Erver notes marketing efforts showing early success with a 4% rise in December sales. However, ...