H&M cannot win on price alone and must make its clothes more trendy and of higher-quality in the fiercely competitive fast-fashion sector, its CEO Daniel Erver told Reuters.

Unfortunately for H&M, its mall-focused business model isn’t exclusive, and competition is fierce. Brands like Abercrombie, American Eagle, and Gap offer equally good quality at competitive pricing.

H&M and HBO’s “The White Lotus” partnered for a new resort-style collaboration inspired by the Emmy Award-winning HBO series’ ...

Television is no longer just a storytelling platform—it’s a luxury brand playground. With The White Lotus season three ...

Its flagship H&M brand accounts for most of revenue (90%), but the newer brands (COS, &Other Stories, Monki, Weekday, and newly launched Arket) are growing more quickly. H&M commands around 1.6% ...

In his first year as CEO, Erver has spearheaded investments in marketing to boost the H&M brand's appeal, as well as a push to speed up product development as the retailer tries to regain market ...

Its flagship H&M brand accounts for most of revenue (90%), but the newer brands (COS, &Other Stories, Monki, Weekday, and newly launched Arket) are growing more quickly. H&M commands around 1.6% ...