The recent commercial from Gillette, titled “Toxic Masculinity” has sparked a great deal of discussion and controversy. Unlike many debates over the merits of particular ad messaging or brand ...
Razor blade commercials aren’t supposed to make national headlines, but these aren’t ordinary times. Last week’s Gillette commercial playing on the #MeToo movement became the latest piece of corporate ...
The commercial that aired showed two young boys wrestling in the backyard at a barbecue, several scenes of teenage boys bullying one person, and a guy who stopped by a buddy when he went to talk to a ...
Today, the battle for men’s souls reached an extraordinary new frontier: men’s shaving brands. On Tuesday, Gillette released an ad that takes stock of a handful of cultural issues that have always ...
Gillette’s new commercial might not be as cutting-edge as the company had hoped. It’s only been a day since Gillette debuted its “We Believe” campaign aimed at combating “toxic masculinity,” and while ...
This week, Gillette, the razor brand owned by corporate giant Proctor & Gamble, released a 2 minute online ad “We Believe: The Best Men Can Be” which has stirred up more controversy than any ad since ...
Razor blade commercials aren’t supposed to make national headlines, but these aren’t ordinary times. Last week’s Gillette commercial playing on the #MeToo movement became the latest piece of corporate ...
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