Gibi ASMR. The Communication alumna started creating long-form, sound-based relaxation videos during her senior year at Northwestern. She now has almost 1.7 million subscribers on YouTube.

Writing the ASMR scripts, creating the costumes, doing a casting, building the props, and, of course, filming and editing the entire thing together was a massive amount of work.

Gibi, internet sensation and creator of ASMR videos and gaming content tells Parade, "ASMR is vast. It can be whispering, soft speaking, or no speaking at all. It can be audio-only, or even visual ...

I'm not much of an ASMR fan—the intense whispering and various mouth noises give me the heebie-jeebies—but I will 100% make an exception for Simlish ASMR. YouTuber Gibi ASMR has rather ...

On April 5, a YouTuber known as Gibi ASMR uploaded a surreal track-by-track tribute to Billie Eilish’s debut album, When We All Fall Asleep, Where Do We Go? It’s not your typical YouTube pop ...

Gibi ASMR, who is now one of the top 5 most popular ASMR creators with more than 2.3 million subscribers, started her channel in June 2016.

For Gibi, ASMR is a practice she enjoys, her source of full-time employment, and relaxation. That doesn’t mean all of her followers interest in her is quite as non-threatening.