Gen Z is tech-savvy but selective, making trust and authenticity essential for brands looking to win young consumers.

For Gen Z and Gen Alpha, YouTube is the top storytelling platform. That's what the 5th annual Teens and Screens Report from ...

A Gen Z project manager has come up with a list of workplace habits that she finds unprofessional. As a result, TikTok ...

Over 30 percent of young people feel either "doomed" or "scared" when watching AI-generated content, but a study found ...

A focus group of eight Gen Z Trump voters reported feeling unhappy or disappointed with the state of politics, with some ...

EDITOR’S NOTE: Global Perspectives is a live event series in which CNN brings together international leaders, top executives, ...

Trace Gallagher hosts a panel to discuss a USC study showing Gen Z is drinking less alcohol than Gen X, opting instead for ...

From vintage toys to retro cameras, Gen Z is rediscovering the favorites their parents grew up with.

Brands of all sizes are tailoring their marketing strategies to reel in Gen Z shoppers, sometimes going to extreme lengths to ...

Gen Z starts saving for retirement at 24, a decade earlier than boomers. Learn how that head start can pay off in a big way.

Boomers didn't have as much information available about nutrition as Gen Z does now, so each generation has taken a different approach to healthy meals over the years.

A cross-sectional survey of 760 Polish hospital nurses found adjusted differences in coping strategies and self-efficacy ...