Older Gen Alpha consumers between the ages of 9 and 13 like to shop and influence purchases, with 68% owning a luxury product by the age of 10, according to Razorfish data. This generation was born ...

If you’ve scrolled through recent end-of-school-year photos or passed a group of sephora tweens at the mall, you might notice something different about today’s kids. Generation Alpha seems to be more ...

As teens enter the skincare category earlier than ever, brands like Bubble, Evereden and Sincerely Yours are redefining teen ...

"Transparency isn't a nice-to-have for this generation of consumers and their parents — it's an imperative," Daise Founder ...

The founders of Prereq and Saint Crewe created safe skincare for young complexions—and changed the way tweens and teens talk ...

PDC Brands Unveils Four Dermatologist-Tested Products Made for Next Gen of Beauty Lovers with Tween Rollerskating Party, in Brooklyn, New York STAMFORD, Conn., March 11, 2026 /PRNewswire/ -- When you ...

The beauty brand offers a glimpse into what today’s tweens care about, and what it takes to win them over. Like clockwork, when my daughter turned 9, she started to show interest in nail polish, lip ...

Claire's is reinventing the mall staple for a generation raised on Roblox and YouTube.

From global loanwords and garbled Italian, the slang of the children of millennials doesn’t just share elements with Minionese, it may have absorbed it ...

Short-form video led to a collapse of tween culture, as kids and adults began consuming the same content online. Will the social media ban turn the tide?