Jason Robert Keef clutches a baby doll, contorting his face into a series of expressions: shock, then excitement and finally bemusement. He pauses for a second before grinning widely into the camera ...

Children around the world are currently trying to decide which toys to put on their Christmas list. Some browse catalogues for inspiration or look in toy shops and watch TV adverts, while others are ...

An enthusiastic male voice announces the new haul – a dozen fresh Disney-themed Kinder Eggs – while a disembodied hand rotates a fully wrapped chocolate treat for the camera. The hand slowly peels the ...

The series is called ‘The Very Serious Toy Show’ and features professionally created video content that is adding an extra touch point within the brand’s over-arching marketing strategy. So far the ...

Seven-year-old Noemi and 8-year-old Solana sat in front of a computer screen in their dining room in Roxbury — transfixed by a pair of hands opening toy eggs in a YouTube video. The video didn't show ...

When news breaks, you need to understand what actually matters. At Vox, our mission is to help you make sense of the world — and that work has never been more vital. But we can’t do it on our own. We ...

The global social media phenomenon of toy unboxing is causing concern for parents and other child welfare advocates. Now new research recommends regulation to address it. New research examining the ...

Ava's most popular video, which has been viewed 8.6m times, shows her unboxing a toy Barbie house from Argos Children around the world are currently trying to decide which toys to put on their ...