Put another way, the cost per install (CPI) of Facebook mobile app ads on Apple devices is more than double that for Android devices. This could indicate either greater competition, perceived value, ...

one of which is aimed squarely at a key source of Facebook's mobile ad revenue. Advertisers on Snapchat will now have access to goal-based bidding for app install ads, an industry term that means ...

It also will allow Facebook to expand the reach of its mobile app install ads, which have become a huge chunk of its multi-billion dollar mobile ad business running only on Facebook's mobile site ...

According to BI Intelligence, United States app-install ad revenue is ... For example, Facebook went from virtually no mobile advertising revenue to earning 41 percent of their overall revenue ...

the move will enable clear reporting of ROI on those users acquired via Facebook’s mobile app install ads. With Swrve, mobile product and monetization managers can easily measure KPIs such as ...

Over the past several years, mobile app install ads have swelled in popularity because they drive significant downloads and have a clear return on investment for developers. Facebook in particular ...

According to BI Intelligence, United States app-install ad revenue is estimated to grow ... s ad spend model. For example, Facebook went from virtually no mobile advertising revenue to earning 41 ...