Business marketing departments are always looking for new ways to promote and attract customers to their businesses. One marketing tactic that continues to gain momentum is e-newsletter advertising.

My baptism with e-mail newsletters came in 1995 for Windows NT Magazine, a monthly print publication for IT administrators. Mark Smith, the publisher at the time, came into my office and said, “In my ...

Opinions expressed by Entrepreneur contributors are their own. In many ways, e-mail marketing and small business are a natural fit. E-mail, in theory, offers an inexpensive way for businesses to ...

There was a TV commercial in the late 1980s in which Oldsmobile tried to reintroduce its brand to a new generation, whose collective recollection of the car is that it was for old fuddy-duddies. So ...

Chances are there’s an e-newsletter (or ten) in your inbox right now. Hmmm. Is there an opportunity there? Do you see a burning need for, say, a lifestyle recommendation engine for young urban males?

Many marketers view e-newsletters as a kind of interesting relic or an outmoded stepping stone between newspapers and social media. They may pull their writers away from the weekly or monthly ...

What is an e-newsletter? Basically it is a stream of messages businesses send out to customers. Messages that talk about the business. At best, most e-newsletters share valuable content — which ends ...

I'm working on putting together the slides for a webinar on this topic right now, and am amazed by the number of places you can find content for your newsletter. Some of it takes the form of free ...

E-mail newsletters are so hot right now. Some of the best known are by Ann Friedman, Alexis Madrigal, Dan Hon and Rusty Foster. There’s a web ring for e-mail newsletters now, but really the best ...

E-newsletters have become the hottest craze in communications tools since the advent of the Internet. These turbo-charged critters are cost effective, build customer loyalty, drive Web site traffic ...

The quest of marketers to find the best converting strategy, or the tactic that yields the highest ROI, never ends. We've been told over and over that content is king, social media is a must, and ...

Benefit #1: An E-Newsletter enhances your company’s reputation and increases lead generation. Benefit #2: An E-Newsletter increases the lifetime value of your clients.Benefit #3: An E-Newsletter is a ...