Wider saddle, more comfortable grips, higher swept-back handlebar, and more upright riding position for an introductory price of €2,990 / $3,490. Wider saddle, more comfortable grips, higher ...

When Cowboy, a premium European e-bike company, invited the media to an event in Paris, France, it faced some unexpected challenges. Along with torrential rain, there also were strikes and protests ...

Like many premium electric rides, Cowboy's e-bikes make short commutes easier, especially those involving hills or a lot of stop-start traffic. Its latest bike is an attempt to address another ...

The Belgian ebike maker has launched three games — Race, Burn, and Push — that allow you to battle it out with other riders on a range of real-life challenges. In Race, you compete against another ...

Have you tried your first ebike yet? Despite being surrounded by them on a daily basis in Amsterdam (only mildly bitter as they whizz past me while I struggle against the notorious always-in-your-face ...

Belgian e-bike specialist Cowboy has an interesting and intuitive way of tailoring its bikes to suit a wide range of applications. By leveraging on a single frame design and tweaking ergonomics with ...

Which e-bike company has an American name, is based in Belgium, and just unveiled a Dutch-inspired e-bike? If you guessed Cowboy, then, well that’s not really all that impressive because it was in the ...

Belgian e-bike brand Cowboy is in advanced talks to be acquired by ReBirth Group Holding. The discussions come months after ReBirth helped bail out the company during a tough year for the e-bike ...

Adrien Roose, CEO and co-founder of e-bike firm Cowboy, told CNBC this week that he expects the company to reach profitability on a full-year basis in 2024. Cowboy, a startup that designs electric ...