How much does a Super Bowl ad cost? Up to $12M for 2027 backups

Disney is asking up to $12M for backup Super Bowl ads. Here's how 30-second prices climbed — and why brands now buy fewer ...
Inside the Magic

Disney+ Viewers Blindsided by Government-Paid Ad During Dancing With The Stars

Disney+ viewers streaming the live DWTS broadcast reported seeing a commercial featuring President Donald Trump, carrying a disclaimer stating it was paid for by the U.S. Government. Multiple separate ...

Disney Plus just proved you won't be able to escape ads on any tier

According to a recent update to Disney Plus' subscriber agreement, ads may now appear regardless of users' subscription tier.
CNET on MSN

Is Disney Plus Allowing Ads on All Plans? Here’s What’s Really Happening

Reports have caused confusion about whether it's the end of all ad-free streaming. (It's not.) ...
Yahoo Finance

Disney to start showing personalized ads on ad-supported subscription

Disney says it is planning to run ads that are personalized to individual viewers while they watch content on their ad-supported subscription plan for Disney+. Advertisers will be able to upload ...
adweek

Getting an Ad Into Disney's Super Bowl Takes More Than a Big Check

Disney’s upcoming Super Bowl broadcast is already scoring big ahead of the annual TV upfront. Heading into the ABC and ESPN broadcast of Super Bowl 61 on Feb. 14, 2027, it’s a slightly different ...
Variety

Why Disney Built Its Own Ad Server for Disney+ and Hulu — and What the YODA Does

Disney‘s prowess as an entertainment powerhouse is undisputed. Aaron LaBerge, chief technology officer of the Disney Media & Entertainment Distribution (DMED) division, argues that the company ...

Disney Raised Ad-Free Disney+ Prices 13%. Its CFO Says Streaming Profit Dollars Now Beat Margins

Target Price (Mid): ~$152Street Target: ~$127Potential Total Return: ~43%Annualized IRR: ~9% / yearWhat Happened?The Walt Disney Company (DIS) raised standalone ad-free Disney+ and Hulu by 13% to $21.