I spoke with DIRECTV’s Vice President of Retention Marketing and Base Management Stefanie Ball to get the company’s read on the success of its Genre Packs. It’s been roughly a year and a half since DIRECTV first brought its MySports Genre Pack to market.

Are you thinking about signing up for YouTube TV? Here's why you might want to check out the DIRECTV streaming service instead.

Add Yahoo as a preferred source to see more of our stories on Google. The MyKids pack from DIRECTV is a kids-focused TV plan designed for children of all ages. The package offers families a smaller number of channels just for kids, rather than a huge cable ...

Want access to ABC, CBS, Fox, NBC, and other local broadcast channels? We’ll explain if you can get them with DIRECTV below. Even though viewers are continuing to find other sources for news and entertainment than traditional TV,

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. Cable and satellite might be taking their last gasps, but live TV hasn’t gone anywhere. Today, millions of ...

The entertainment-focused pack is part of DIRECTV’s push towards more pared-down, genre-specific streaming offerings. By Erin Lassner E-Commerce Writer If you purchase an independently reviewed product or service through a link on our website, The ...