As the world adapts to digital transformation with a myriad of technology use cases and `everything-as-a-service`, consumers are navigating balancing their digital presence with living authentically ...

Global sales of consumer products grew more slowly in 2024 as unsustainable price increases ran their course and volumes only ...

To unlock the full potential of digital transformation, businesses must move beyond high-level aspirations and delve into the ...

Nikhil Kumar, Chief Growth Officer, mediasmart, explains how emerging trends like connected TV, digital out-of-home, and ...

A brand's success hinges on how creatively it harnesses technology's full capabilities to meet evolving consumer needs through marketing and advertising technology. With marketing transformation ...

Just like with consumer research ... to drive customer experience and growth through structural transformation at the Digital Marketing in Financial Services Summit in New York City on November ...

For established players, digital ... around the transformation – both internally and externally - and ultimately help to prevent future failure. Business leaders are often under heavy scrutiny when it ...

Infectious Advertising has appointed Abrar Nakhuda as head of digital, leveraging his extensive experience with top brands ...

At the heart of any digital transformation is the immediate desire ... solution that technology decision-makers simply drop into a marketing tech stack. Rather, interoperability is a strategy ...

The agency will focus on building and executing 360° performance-driven campaigns that enhance Dabur’s visibility across ...