Most marketing plans are relying solely on digital marketing, and they are missing traditional revenue-boosting advertising channels.

DENVER--(BUSINESS WIRE)--Digital channels now account for 61.1% of total marketing spend, according to a survey by Gartner, Inc. This digital dominance is reshaping strategies across industries, with ...

Media usage across both digital and traditional channels increased 2.4% globally in 2024, for an average of 57.2 hours a week, according to recent research by PQ Media. This increase was largely due ...

While mainstream media channels were earlier considered the primary destination by brands for digital marketing of inspiration, consideration, and conversion, that is no longer true today. With ...

Retail media has become a core performance channel, particularly for FMCG, beauty, electronics and brands reliant on quick ...

Global consumer media usage, including digital and traditional media channels, increased 2.4 per cent in 2024 to an average of 57.2 hours per week, following a sharp deceleration in time spent with ...

Social media and digital display/video are the top media channels marketers plan to increase spend on this year, according to recent research from Mediaocean. The report was based on data from a ...

Retail media networks represent a significant evolution in the rapidly growing field of ad-supported digital media channels. What are some of the opportunities and challenges surrounding this $100bn ...