Successful businesses know that customer purchase behavior is heavily influenced by digital channels, and marketing budgets follow. As a result, most employers require more extensive knowledge of ...

Digital marketing is about more than figuring out how to use the latest social media platform to promote a product or organization, but that’s certainly part of it. As digital technologies and ...

Digital marketing can be compared to surgery done using a scalpel while traditional marketing techniques can be compared to doing the same using a crude shove Proliferating digital comms platforms ...