There's a lot going on over in America right now. You'd be forgiven for thinking that their politicians would have a lot on ...

The conversion rate suggests cinema's potential as an influential advertising channel that can move viewers into taking action. While multiple industry reports show digital platforms capturing the ...

"Digital cinema" refers to digital formats in general such as MPEG, JPEG 2000 and Windows Media. For example, MPEG-2 is widely used for pre-show videos and advertising. However, "dCinema" refers ...

Cinema has one of the highest advertising equities among younger audiences, according to research by Kantar, commissioned by Val Morgan Cinema. The study was conducted through analysis of ad equity ...