Cinépolis India has announced the expansion of its business into cinema advertising through a large-scale deployment of digital screens across its cinema properties. The company has partnered with ...
She stated that the advent of digital technology had sped up the creation process and offered more flexibility for advertising buying time, be it geographically, by day, time or screen. “All those ...
Curzon has appointed Digital Cinema Media (DCM) to help grow its ad revenue as it prepares to expand throughout the UK. The partnership with DCM will allow brands to target Curzon’s more highbrow film ...