Digital video now dominates TV ad spending, shifting marketers' focus from channel selection to targeting, measurement, and ...

Digital advertising faces fraud, clutter, and brand safety risks as programmatic advertising grows. Is automation putting ...

NEW YORK—The IAB has released new data showing record breaking levels of digital advertising, with particularly rapid growth in social media and digital video advertising in 2025. The newly released ...

NEW YORK—Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion, according to the “IAB Internet Advertising Revenue Report: Full Year 2024.

The market lacks consensus about agentic AI role. The post IAB Report Finds Buyers Want Outcomes — and More Transparency — In ...

Natalie Romankina, CEO of AdPlayer.Pro, highlights the resilience of video advertising in a maturing advertising market. One thing is clear, the global online advertising market is gradually maturing.

The IAB releases its “2024 Digital Video Ad Spend & Strategy Report” ahead of this year’s NewFronts, which kicks off on Monday, April 29. Covering Connected TV (CTV), social video, and online video ...

On Thursday, the IAB announced a new framework called the Redefining Media Types (RMT) Standard designed to help the industry ...

Minneapolis, Minnesota – July 16, 2026 – PRESSADVANTAGE – ...

76% of social media users say social content influenced a purchase decision; this jumps to 90% when just looking at Gen Z consumers (Source: Sprout) Disclosure: Informa, which owns a controlling stake ...

Digital marketing is one of the most popular and powerful ways to generate awareness, interest, and sales for your products or services. As the name implies, digital marketing is conducted via digital ...