Swatch is turning watch shopping into a conversation with artificial intelligence, inviting customers to describe their dream design and then see it appear on a real, orderable timepiece. Instead of ...

The insect’s exoskeleton was the model for an unusual watch case made by Kieser Design, an independent brand in Frankfurt. By Penelope Colston Watchmakers throughout history have taken cues from the ...

After decades of classic round contours, geometric, Brutalist and frankly fantastical forms have stolen the spotlight. By Victoria Gomelsky In 2022, Sylvain Berneron, an industrial designer by ...

I love the idea of being a watch designer. Putting your creative stamp on a small metal case, which houses a mechanical object so intricate that it draws comparison to the very world we live in, seems ...