Learn what a price taker is, see examples in competitive markets like grain and oil, and understand how they differ from price makers in economics.

Jason Fernando is a professional investor and writer who enjoys tackling and communicating complex business and financial problems. Samantha (Sam) Silberstein, CFP®, CSLP®, EA, is an experienced ...

Price sensitivity measures how demand changes with price variations. Highly price-sensitive products often have readily available substitutes. Consumers can save by comparing prices on elastic goods ...

When prices quickly rise, so do consumer suspicions — especially amid a natural disaster or public emergency like a global pandemic. But when are price increases justifiable and when is it price ...

The ask price is the lowest offer price that sellers of a stock are willing to take for their shares. The volume of offers on the bid and ask sides of a stock’s current price can indicate which ...

Volume-weighted average price, or VWAP, is the average price of a security throughout the trading day using both price and volume as variables. VWAP is a data point used in the technical analysis of ...