SVP Benito Mendez on why branded keepsakes and not souvenirs are driving growth onboard and what it takes to design a ...

THE PULSE: Windstar Cruises unveils new logo and brand identity. WHY IT RATES: Since it was sold in bankruptcy court in 2011, Windstar has quickly rebounded under its deep-pocketed new owner. After ...

Costa Cruises is rebranding with a focus on sustainable exploration and culinary partnerships, and will introduce a twist to the "C" logo it has used for more than 70 years. "The new Costa logo does ...

An Atlas Ocean Voyages cruise ship arriving at the port of Piraeus, cruising next to a tugboat on calm water. - GEORGE STAMATIS/Shutterstock Every now and then, a prominent airline, tour operator, or ...

PHOTO: The new Celestyal Explorer. Louis Cruises is pleased to introduce the world to its new brand: Celestyal Cruises with the launch of the cruiseline's new website www.celestyalcruises.com, ...

Add Yahoo as a preferred source to see more of our stories on Google. Something interesting is happening over at Norwegian Cruise Line—and the cruise line clearly wants people to notice. Over the past ...

The parent company of Royal Caribbean cruises officially dropped "cruises" from its name on Thursday, according to a press release. The company is also making changes to its logo. The company first ...

Windstar Cruises unveiled a new logo as it begins a transition from an exclusively sail-powered fleet to a mixed fleet that includes three former Seabourn cruise ships. The new logo features a dark ...