In business, customer drop-off is unavoidable. Just because a lead shows interest in your product or service, a number of factors can prevent them from making that all-important sale. This is where ...

In my opinion, every single paid search campaign should be a remarketing campaign. Gasp, I said it. Should, not could. Should, because if you have a remarketing strategy using “Target and Bid” ...

Opinions expressed by Entrepreneur contributors are their own. When Tinder first entered the scene, it needed to find a way to stand out in a sea of online dating options. So, it did what any good ...

Opinions expressed by Entrepreneur contributors are their own. It takes time to convince people to make a purchase. One of the best ways to move people through the buyer journey is to create a ...

Recently, I was sitting with a client — we’ll call her Amanda — when the topic of sales funnels came up. Here’s how it happened: I mentioned something about a sales funnel and Amanda looked at me as ...

In today’s competitive market, businesses constantly seek innovative ways to attract and retain customers. A well-structured sales funnel can be the cornerstone of this effort, guiding potential ...

According to author and financial adviser Dave Ramsey, a sales funnel will "build a loyal and continuously growing customer base." Using PowerPoint, you can visualize the process where the inexpensive ...