Billboard

Sub Urban Rocks ‘Cradles’ to No. 1 on Alternative Songs Chart

Sub Urban's "Cradles" climbs 3-1 on Billboard's Alternative Songs airplay chart dated March… By Kevin Rutherford Sub Urban‘s “Cradles” climbs 3-1 on Billboard‘s Alternative Songs airplay chart dated ...
Billboard

Sub Urban’s ‘Cradles’ Music Video Is a Nightmare Come to Life: Watch

Sub Urban's eerie single "Cradles" has already has been used over a billion times on TikTok, with users dancing a Fortnite-inspired jig to the beat. Now, the song has an official music video, and… By ...
NME

Sub Urban is the TikTok-conquering star making horror-infused, macabre pop

Each week in Breakout, we talk to the emerging stars blowing up right now – whether it be a huge viral moment, killer new track or an eye-popping video – these are the rising artists certain to ...
BroadwayWorld

Sub Urban Shares Immersive Debut Album, 'Hive'

Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click. An exceptionally strong body of work from a rare creative visionary, HIVE's ...
Rolling Stone

How Do You Predict the Next TikTok Music Hit? With a Ton of Data

Early in 2019, Sub Urban’s “Cradles” — a pinging, defiantly introverted single — helped establish a path that has now become commonplace in the music industry: A deluge of TikTok users picked “Cradles ...