It's one thing to build an excellent car. It's something completely different to try and sell it in big numbers in a crowded, competitive world market. That's why marketing plays such a big role. The ...

During the 1960s and 1970s, muscle cars were successful with the young car-buying demographic, not just with power and style, but also with cool model names. For the first few decades after cars ...

If you're an automaker with some serious prestige behind your name, such as Mercedes-Benz, it makes sense to give your cars alphanumeric names. Whether or not a name like "GLS580" makes any sense or ...

Being cool is totally subjective. It depends on the audience and personal taste. It’s the reason a ’64 Porsche 911 might draw a bigger crowd at a Cars and Coffee than the brand-new Lamborghini parked ...