Consumers are in a state of analysis paralysis. It isn’t easy being a consumer. They want options, but are overwhelmed by the choices before them. They also want to control the decision-making process ...

Consumers are not always predictable when it comes to choosing products online—a concept that lies at the core of Cornell's latest research in consumer psychology. In the paper, "How Consumers Resolve ...

How is the American consumer reacting to tariffs that threaten to raise prices? Not well. Only 20% of American consumers feel prepared to absorb tariff-driven price increases, according to a survey ...

The Trump administration has revealed their “first priorities” and a few of them are focused on the automotive industry and the environment. Developments are expected to happen rapidly, but the White ...

Consumers’ brand choices reflect a complex interplay between individual preferences, habit formation and external influences. Brand loyalty emerges when buyers repeatedly choose the same offering, ...

The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...