On Wednesday, March 4, Consumer Reports sent a delegation of staff members to Duke for a panel on the newly released “Test, Inform, Protect: Consumer Reports” archive. What followed was an interesting ...

COVID-19 fundamentally changed the way people shop and interact with brands. As the rise of ecommerce continues to accelerate, consumer behavior is changing at lightning speed. But without access to ...

CHICAGO--(BUSINESS WIRE)--NielsenIQ (NIQ) is proud to announce the launch of its newly expanded Omnishopper panel—the largest, most representative consumer panel in the world. With 250,000 highly ...

July 6 (Reuters) - British polling company YouGov YOU.L on Thursday announced the acquisition of the consumer panel business of German market research firm GfK SE for 315 million euros ($342.4 million ...

News in brief: Meta Tests Ads on Threads; Nielsen to Replace Consumer Panel-Based TV Ratings; Perplexity Submits New Bid for TikTok Meta has begun to test ads on its Threads platform “with a handful ...

GfK, the information services company, has entered an agreement to sell GfK Consumer Panel (CP) to the independent third-party entity YouGov in a deal worth a reported £270 million (€316m). The ...